Social Media, PR, and ....Oreos.

Caution! Do not read if you're hungry!
Oreos have become more than milk's favorite cookie in today's society. This isn't just because the fandom of this delicious treat has been in the homes of hundreds of thousands of people for the last century. But rather, John Doyle tells us the PR team of Nabisco has taken a different stance on social media promotion.

Source: bobleesays.com

One may think, how does social media have to do with the overwhelming success Oreo has had over the years? Wouldn't the success of sales and ads be the reason? Well, it wasn't about the success stories and stunning advertisements their cookie had like most companies would promote. In fact, Oreo wasn't even talking about the cookie at all. Rather, they were talking about the experiences they had with the cookie. 

Nabisco worked to meet the experiences of each age group that could reach an audience in a more meaningful way. For example, for the Baby Boomer generation, the story brought back nostalgic childhood memories with milk's favorite cookie. At the same time, the children of this generation could be reminded of Grandma's house and imagination. 

Source: twitter.com

Not only are the experiences more personal, but they're placed at the perfect time too. During the 2013 Super Bowl when the power went out, the PR team of Oreo seized the opportunity to promote the product through a tweet, telling viewers "you can still dunk in the dark." This simple time placement captivated viewers and promoted their company at the same time, all for free.  

Oreos have swiftly jolted ahead of others' companies due to their personalization and timeliness. By playing your cards right through social media, you take control of the audience. By taking control of the audience, the positive reputation of your business skyrockets. You've got to be quick, relevant, and execute the two in harmony. Oreo does just that.  

I hope this didn't make you too hungry. Join back next week for an interview between me and an actual PR professional!
-Grace