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Monday, November 7, 2016

Can Trump Win the Election with His PR Strategies?

Since the election is tomorrow, it only felt right to write a post about it. Whether you're voting for Trump or for Hilary, Fraser Seitel from Forbes argues there is no debate that Donald Trump knows what he is doing.... that is PR wise.

First, Trump is a celebrity. 

Everyone knows Trump. He's been a TV star, a topic of gossip, and popularly known big-mouth for the past several decades. He wasn't just coming to light with his presidential election campaigning; the man has struck American culture for years. 

Now many may argue, what does being a celebrity have to do with becoming the president? Being a celebrity is free publicity simply put. Trump doesn't have to spend any money advertising; his name has been thrown around in media for years due to his celebrity title. Better yet, his presidency is doing nothing but further promoting that title-sounds like a typical job for PR firms, doesn't it?

Second, he's a man of the people.
Source: redstate.com

Trump will tell the people directly how it is. He doesn't talk politics; he talks a language people can understand. That's not to say everyone agrees with him, but people get what he is saying regardless of their political knowledge. For example, his views on building a wall were pretty straight forward. The man is brutally honest. 

Third, Trump is his own critic. 

Most PR practitioners promote taking the high road and avoiding negative comments of the competition. However, Trump speaks his mind and he speaks it firmly. 

Take a look at the time back in May when Trump claimed the nomination was rigged for "Crooked Hilary." As soon as he secured his spot in the nomination, he claimed he didn't care a single bit.  The man couldn't careless what others are saying; he's only listening to himself anyways. 

Trump may be handling the campaigning differently than prior campaigners, but he is making a name for himself and he's doing it by himself. It may not be the most professional or most typical form of PR, but what he's doing is working and he is a favorable public image to countless Americans regardless. 

Join back next week where I'll be discussing more PR and where PR expert Trump may be the president of this country.. scary or not? 
-Grace 


1 comment:

  1. I think this is a really interesting article. I think Trump's outsider knowledge and business background are definitely a plus when it comes to PR. He's definitely not afraid to speak how he feels.

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