Public Relations: What Even Is It?

We've all heard of doctors and lawyers, and you have your mix of teachers and engineers, but where do the rest of us come in?  If you're like me, you realize none of those careers are really for you. That's not to get discouraged though, because Public Relations could be for you.

Source: guariscogroup.com

Public Relations? What’s that? Public Relations is work of professionals to promote a superb image of a company for the publics and media according to HowStuffWorks. Publics are anyone who has made or will make an opinion about the business, product, etc. The media is any form of mass communication such as newspapers, television, radio, or the Internet. These consumers can range from foreign citizens to members of the media press. 


Now in order to maintain the image of the company, it’s not just sitting behind a desk and faxing information over. PR representatives reach out to the community and media through a vast number of programs that include:

• challenging questionings
• organizing events
• building relationships

The purpose of this is so the firm can interact with the public while producing the company's image. This results in better reviews from the publics and media as well as a sharper outlook of the business or product to others.

Source: mediashift.org

So how do they do it? Public Relations experts compose press releases to positively reflect the company. An example of this would be a satisfactory advertisement about a local restaurant's delicious food. Even though the restaurant faced lawsuits and multiple customer complaints in the past, it still has a positive image because the Public Relations experts promoted the quality of their food in a convincing manner. 

I hope I taught you a little bit regarding the field of Public Relations. Come back next week for information regarding the code of ethics behind PR!




-Grace