Sports Marketers are the driving force of a multi-billion dollar industry. When a majority of the population is interested in the sports industry, there is no room to not take advantage of the large market.
Marketing in the sports industry has increased immensely over the past 30 years. Therefore, there has been creations of new degrees, and potential careers. According to the Bureau of Labor Statistics, about 71% of employees in the sports marketing industry have a bachelor's degree, while only about 25% hold a master's degree. Companies also prefer marketers that have gotten their MBA at some point in their career.
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| Source: Scribblelive.com |
Due to the rapid increase of the industry, there are plenty of degrees that go under the sports marketing category. The degrees spread all the way from the school of science and kinesiology, to business administration and sales, and even to philosophy. No matter which field of study you are engaged in, the traditional sports marketer must be familiar with basics in sales, manage marketing and ethics, and also should have knowledge in human resources.
Sports Marketing is a broad industry. Graduates with degrees in these fields have freedom and room to choose which part of the industry they are interested in. Some of these jobs may include public relations, club and event management or promotions. However, there is a different side to sports marketing. People with knowledge in sports can be placed in a more important, behind the scenes job. These jobs include, athletic director, sports agent, sports administrator, and possibly director of operations for a certain sport. During the sports season, these types of jobs require much creativity and adaptability. It is also the most busy time for the industry, which also brings hard work and travel. The Bureau of Labor statistics suggest that marketing specialists are expected to grow by around 29% from 2010 to 2020.
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| Source: blogmediainc.com |
In the entry level positions for younger graduates, the pay is nothing too special. However, experienced marketing specialists traditionally make around six-figures, around $120,000 annually. A survey conducted by the American Marketing Association in 2010 found that salaries also vary in the marketing industry depend on location. For example, a marketer in New York City will have a salary upwards $100,000, compared to a marketer from Houston who would make less than $85,000.
Although there is little marketing specialist positions open, there is still plenty of room for anyone in the marketing world.
-Jackson
works cited
State, By. "What Is Sports Marketing?" Marketing Career Information. N.p., n.d. Web. 10 Oct. 2016.
"Career and Professional Development." Sports Marketing. N.p., n.d. Web. 10 Oct. 2016.
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